Original title: "PUMP rises against the trend, what happened to the meme launch pad in the past two weeks"

The "meme launchpad war" between pump.fun and Letsbonk.fun has been going on for a month now, starting in early July. During this time, we've witnessed pump.fun complete one of the largest ICOs in cryptocurrency history and Letsbonk.fun successfully suppress its market share. During this time, several new players have also entered the fray. While these haven't caused significant disruption in the short term, they're still worthy of our attention.

Let's start with this graph of Jupiter's data.

Although Letsbonk.fun still topped the market share list in the past 7 days, its current ecological hot spots with pump.fun are showing completely different directions.

pump.fun: Is the PVE market returning?

On July 24th, after a livestream interview with threadguy, pump.fun and its founder , @a 1 lon 9, went silent for nearly two weeks. Two weeks ago, the livestream interview was widely considered a PR disaster, as it profoundly impacted the price of the cryptocurrency. $PUMP plummeted nearly 15% during the livestream, a near-20% single-day drop that briefly plunged below $3 billion in market capitalization.

(Related reading: A live broadcast that completely broke pump.fun’s stock price)

Since the livestream, the gap between pump.fun and Letsbonk.fun in market share hasn't narrowed significantly. However, since July 30th, pump.fun's reputation has seen a significant turnaround.

The reason is simple - the community currency of the pump.fun ecosystem has performed well during this period of market instability.

The image above, published on the official pump.fun Twitter account on July 23rd, features the pump.fun ecosystem meme coins, considered by many to be "officially selected." Among these coins, $TROLL has performed the best, having seen a ninefold increase since July 25th, with its market capitalization exceeding $100 million. During the same period, $Tokabu saw its value rise approximately fivefold, briefly exceeding $35 million. $USDUC saw its value rise by as much as twofold, reaching a market capitalization of nearly $40 million. $CHILLHOUSE and $neet also saw similar gains, reaching market capitalizations of nearly $30 million and $18 million, respectively.

The newer ones here have all been on the rise since July 25th. Only the "anchor coins" and "old coins" such as $FWOG and $michi, which already have large market capitalizations and are more than 300 days old, have not kept up with this wave of market trends.

So, are there any positives to these "new coins"? Apparently not, as pump.fun and alon's silence only ended the day before yesterday. From a narrative perspective, these "new coins" maintained a high level of content output and community activity even during pump.fun's lowest point. This, at least for the time being, aligns perfectly with pump.fun's expectations for the long-term sustainability of meme coins.

As for the official "counterattack" from pump.fun, we only learned about their first step until the day before yesterday - the $PUMP repurchase data dashboard.

“In the past 6 days, we have repurchased approximately 8,740 SOL worth of $PUMP, which is 102% of our revenue during this period.”

In the early hours of this morning, the official Twitter account of pump.fun updated its cover image, once again promoting the “Official Selection” meme coins:

Interestingly, after the July 24th livestream, the meme coins purchased by the pump.fun founder were almost all in a loss. However, by now, all of his holdings have turned profitable, and the gains have been significant:

If the memecoin market is to recover, the first step is to "put on your clothes," meaning to restore players' confidence in memecoins. They must believe that memecoins are more than just "conspiracies." Good narratives, good content, a strong community, and consistent operations will ultimately make a memecoin a success. While the performance of these coins on pump.fun remains to be seen, it's safe to say that if they can maintain this trend, this is a good start.

Pump.fun still has many cards in its hand, such as airdrops and livestreams. This is a long road ahead after the first step. With major exchanges like Binance and OKX rarely listing new Solana meme coins, Pump.fun must explore more possibilities.

The revolution has not yet succeeded, comrades still need to work hard.

Letsbonk.fun: Home of new coins that are stuck in a short-term bottleneck

Over the past seven days, Letsbonk.fun's market share has remained above 50%, maintaining its top position. The resurgence of pump.fun's popularity is primarily due to the strong performance of newer coins, though there aren't many newer coins that have garnered widespread discussion.

The recent hot spots, such as $Ani, have all occurred on Letsbonk.fun. The path to success previously occupied by pump.fun is now being taken up by Letsbonk.fun.

In contrast, the "large-cap" stocks on Letsbonk.fun have recently experienced a correction. $USELESS has retreated from a peak of $400 million to around $200 million, $memecoin has retreated from a market cap of nearly $60 million to around $11 million, $Bluechip has retreated from a peak of $17 million to $1.5 million, and $Ani has retreated from a peak of $86 million to around $30 million.

$$BONK and $$GP have also fallen 36% and 63% from their peaks, respectively.

Despite the poor performance of related assets, Letsbonk.fun's buybacks and support for its ecosystem meme tokens have not ceased. Rather than a war between Letsbonk.fun and pump.fun continuing, it's more accurate to say that both are working hard on their own. Only when overall confidence in the meme token market is restored will both have a better future.

Peace and love, looking forward to Letsbonk.fun's subsequent performance.

Bags and Moonit: Old platforms, new tricks

Bags was originally a social trading application, and they launched the token launch pad feature on May 22. Moonit is Helio's platform, which was launched at the end of April this year.

Bags has recently garnered significant attention for its "donation narrative." $CANCER donates 100% of its transaction fee revenue to Susan G. Komen, one of the world's most prominent and influential breast cancer organizations. It has donated $35,000 to the organization and has also transferred approximately 2.2% of its $CANCER holdings to the organization.

Because the tokens launched on Bags can directly allocate the creator's transaction fee income to a specific Twitter account, another token that has attracted attention, $WINRAR, directly allocates token income to the official Twitter account of WinRAR, the nearly universally used compression application. This attracted a response from the WinRAR official Twitter account.

However, both of these coins ended like a gust of wind, and are currently in a state of decline. As for the leader of the Bags platform, after looking around, it's hard to say whether this platform currently has a leader in terms of both attention and market capitalization...

Moonit is a much bigger deal. They launched an AI protocol jointly built by 9 GAG, Memeland, Helio Pay, MoonPay, and Dexscreener to automatically tokenize online culture and viral memes.

Simply put, this protocol uses AI to identify popular memes on 9 GAG and automatically issues tokens, essentially "automatically launching carefully selected hot deals on 9 GAG." This primarily connects 9 GAG, but if a platform could connect to social media platforms like TikTok, Instagram, and Twitter, I imagine similar solutions could be implemented.

For this model to succeed, there are still many challenges to overcome. The most pressing one is that "technology does not equal liquidity." There are so many developers on the blockchain. If a meme becomes a hit, everyone will rush to issue tokens. Therefore, whether the tokens can garner consensus or not, players may still consider the platform's liquidity.

The second issue is sustainable development. If you can bring the 9 GAG community to the coin, that would be more appealing. However, as you can see in the image above, step 4 is the CTO... If your carefully selected 9 GAG meme still needs a CTO, then that might indicate a weak community foundation, completely failing to leverage this potential advantage.

This new feature of Moonit has not yet taken off the leaderboard.

There are more and more platforms, but the problems to be solved do not seem to be getting fewer.

Conclusion

The meme launchpad wars will continue for the foreseeable future. Pump.fun's phenomenal success over the past year has everyone eager to get in on the action. But everyone faces a daunting challenge: how to restore market interest and confidence in meme coins?

When CEXs seem to be less interested in listing new meme coins, can the chain have better infrastructure and liquidity to make meme coins great again?

Rather than calling it a "war," it's more of a test faced by all meme coin launch pads. After all, the lesson of inscriptions is clear: while the tools for engraving have become increasingly sophisticated, the craze for inscriptions is gone forever.

I hope that the ultimate beneficiaries will be the entire meme coin market and all the players in the coin circle who still like meme coins.

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