Amber Premium officially transforms into AMBR, focusing on building dedicated AI agents for finance, enterprise, and growth sectors
- Key Takeaways: Amber International (AMBR) has announced the rebranding of its former brand Amber Premium to the new brand AMBR, transitioning from financial services to an AI agent company focused on finance, enterprise, and growth sectors, while launching the personal finance agent Ambre and the marketing agent MIA.
- Key Elements:
- AMBR was founded by the team that established Amber AI in 2017, leveraging nearly a decade of experience in AI and financial markets to undergo a fundamental business transformation.
- The flagship product Ambre is a personal finance AI agent that uses natural language interaction to help users analyze cross-account investment portfolios and execute user-approved financial tasks, and is currently available by invitation.
- The marketing AI agent MIA has been commercially validated, having executed over 1,250 automated workflows, with average delivery cycles reduced by 85% within four months of launch.
- AMBR focuses on developing vertical-specific agents, combining AI technology with real data, domain knowledge, and workflows, prioritizing the gradual expansion of autonomous task scope in high-risk, high-trust scenarios.
- The company plans to launch more AI agent products later in 2026 to expand its agent product line.

Singapore, September 1, 2026 — Amber International Holding Limited (Nasdaq: AMBR) (the "Company") today announced a fundamental business transformation, rebranding from its former identity, Amber Premium, to its new brand name AMBR. Following this transformation, the Company will operate as an AI agent company, focused on building bespoke AI agents for the finance, enterprise, and growth sectors. Concurrently, the Company announced the launch of its flagship personal finance AI agent, Ambre, and the official availability of its marketing AI agent, MIA, for enterprise clients.
Rooted in AI and Domain Expertise
AMBR was founded by the team behind Amber AI, established in 2017, which later evolved into Amber Group. The team brings nearly a decade of deep experience in AI, financial markets, and technology to this new chapter for AMBR. The Company brings together AI-centric technical builders and hands-on professionals with extensive experience in financial markets and real-world business operations, combining advanced AI capabilities with real-world data, domain knowledge, operational infrastructure, and practical workflows to build bespoke AI agents for high-impact use cases.
Michael Wu, Founder and Chief Executive Officer of AMBR, stated: "We started as Amber AI in 2017, and after nearly a decade navigating the market, we have gained a profound appreciation for the gap between 'intelligence' and 'real-world impact.' My career has always been at the intersection of technology and financial markets — from programming and building AI systems to operating businesses in some of the most challenging markets. These experiences have made the chasm between intelligence and tangible outcomes clear to me, and that is precisely the problem our agents are designed to solve. I am incredibly excited to dedicate myself fully to AMBR's growth and support the Company into its next phase of development."
Bespoke Agents Built for Real-World Scenarios
Software engineering has been a key area where AI agents have first proven their value, demonstrating that when AI models are connected to the right tools, contexts, data, and permissions, they can go beyond merely generating answers to accomplish specific tasks. However, replicating this model in other domains is more complex, especially in fields like finance and marketing, where agents must operate within specific domain data, relevant constraints, established workflows, and risk parameters. AMBR is purpose-built to address this challenge, focusing on developing bespoke AI agents tailored for these sectors.
From the outset, AMBR's agents are designed with a clear focus on specific verticals. Their development integrates AI technology, domain expertise, and a deep understanding of real-world business processes, with the goal of enabling agents to understand user intent, coordinate relevant tasks, and assist in execution. As these agents demonstrate increasing reliability, AMBR will progressively expand the scope of tasks they can handle autonomously, particularly in high-stakes domains that demand significant professional judgment, precision, and trust. Ambre represents the first agent born from this model.
Ambre: Turning Financial Ideas into Action
AMBR's first flagship product, Ambre, is designed to make personal finance management smarter, more natural, and more actionable.
Users can explore their personal financial information using natural language, and Ambre will provide targeted insights based on their actual holdings, interests, and relevant market information. Beyond answering questions, Ambre can translate users' financial goals into ongoing tasks. With user-defined parameters and approval, it can assist in analyzing portfolios across accounts and asset classes, monitor relevant market developments, and alert users to events that may impact their holdings.
Ambre is currently available on an invitation-only basis, with verified Amber Premium clients receiving priority access. Interested users can join the waiting list on the official website.
MIA: An AI Agent Built for Marketing, Carrying Agency-Grade Expertise
MIA is the AI agent AMBR has built specifically for the marketing sector and is now officially available to enterprise clients. MIA was initially developed and commercially validated within AMBR's internal operations, having executed over 1,250 automated workflows and, within four months of its launch, reduced average delivery times by 85%.
MIA follows the same agentic model across different functions, integrating market intelligence, content production, and distribution into a unified workflow. It continuously monitors brands, competitors, market signals, social channels, news, and AI search results to identify relevant opportunities and risks. It then assists teams in transforming these insights into actionable marketing outcomes — spanning research, strategic planning, content development, response strategies, and content publication, all while incorporating review and approval checkpoints to ensure users remain in control.
Together, Ambre and MIA embody AMBR's core philosophy — combining AI technology with domain expertise, data, and real-world workflows to create bespoke AI agents for specific purposes. The Company anticipates launching additional AI agent products later in 2026.
About AMBR
AMBR (Amber International Holding Limited, Nasdaq: AMBR) is a Nasdaq-listed AI agent company focused on building bespoke AI agents for the finance, enterprise, and growth sectors — providing solutions in areas where risks are highest and trust is most critical. Founded by the team behind Amber AI (established in 2017 and later evolving into Amber Group), AMBR combines AI technology with deep expertise in financial markets, real-world business processes, and trusted infrastructure.
AMBR is building a suite of AI agents designed for specific use cases and end-to-end workflows, aimed at helping individuals and enterprises evaluate opportunities, derive insights for decision-making, and streamline workflows from conception to execution. Its flagship agents include Ambre, focused on personal finance, and MIA, a marketing AI agent validated in real-world scenarios within AMBR's internal operations.
For more information, please visit www.ambr.io or follow the official LinkedIn account @AMBR_io.
About Ambre
Ambre is AMBR's flagship personal finance AI agent. It integrates a user's portfolio across accounts and asset classes, interests, and financial background to filter truly relevant information from vast market signals, transforming conversations into ongoing monitoring and actionable tasks. This helps users more clearly convert information into action. For more information, please visit: ambr.io/agents/ambre.
About MIA
MIA is AMBR's marketing AI agent, designed to make daily marketing execution more efficient, intelligent, and less reliant on tedious manual work. Developed and battle-tested internally within AMBR's wholly-owned marketing businesses, iClick and CMRS, MIA is now officially available to clients. For more details, please visit: MIA.ambr.io.
Forward-Looking Statements
This announcement contains forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. All statements other than statements of historical fact are forward-looking statements. These forward-looking statements are based on current expectations and projections about future events and financial trends that the Company believes may affect its financial condition, results of operations, business strategy, prospects, and funding needs. Investors can identify these forward-looking statements by words or phrases such as "may," "will," "expect," "anticipate," "future," "aim," "estimate," "intend," "plan," "believe," "potential," "continue," "likely," or similar expressions. Forward-looking statements involve inherent risks and uncertainties. Several factors could cause actual results to differ materially from those in any forward-looking statements, including but not limited to: risks related to the strategic transformation of the Company's business, including the ability to successfully transition the business model, retain existing clients, and achieve the anticipated benefits of the transformation; the Company's ability to successfully launch, commercialize, and expand its AI products and services (including Ambre and MIA) and deliver expected benefits to clients; the timing and scope of product offerings; the degree of market adoption of the Company's AI agents; market acceptance; technical performance and reliability; competitive developments; operational execution; cybersecurity considerations; changes in applicable laws or regulations, including evolving regulatory requirements related to artificial intelligence, data privacy, algorithmic transparency, and AI governance; and other risks detailed from time to time in the Company's filings with the U.S. Securities and Exchange Commission (including its annual report on Form 20-F). The Company does not guarantee that any product or service will achieve expected levels of adoption or commercial success. Except as required by law, the Company undertakes no obligation to update forward-looking statements to reflect subsequent events or circumstances, or changes in its expectations. Although the Company believes the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will prove to be correct, and the Company hereby cautions investors that actual results may differ materially from expected results.
This announcement is for informational purposes only and does not constitute an offer to sell or a solicitation of an offer to buy any securities or investment products, nor does it constitute investment advice. Any products or services mentioned in this announcement are subject to applicable laws, regulations, and eligibility requirements and may not be available in all jurisdictions or to all persons. The Company will not provide regulated financial services in jurisdictions where it is not licensed.
The English version of this announcement is the only official version with legal effect; the Chinese translation is for reference only. Please refer to www.ambr.io for the full English announcement. In the event of any inconsistency, ambiguity, or conflict between the Chinese translation and the English version, the English version shall prevail.


