Original author: dpycm

Original translation: TechFlow

Disclaimer: This article is for informational purposes only and does not constitute financial advice. The author has personal investments in the aforementioned tokens. Any opinions expressed below are solely the author's and should not be relied upon for investment decisions or considered investment trading advice or recommendations.

May the light illuminate the way ahead.

If you’ve been following me on X or Telegram , you may have seen my thoughts and writings about $LIGHT. This post is just to organize my current thoughts and paint a more complete picture for those who want to understand Heaven.

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Initially, I wrote about Heaven after its market cap stabilized at around $18 million, understandably due to issues caused by a failed TGE (token generation event) (Dexscreener indexed it at $30 million at the time).

So, what exactly is Heaven?

Heaven

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Heaven, backed by Colosseum , the hackathon arm of the Solana Foundation, is a startup platform and automated market maker (AMM) that aims to solve deep-seated problems in the current industry. Its founder, peacefuldecay, has written an in-depth analysis of the project (highly recommended).

Give me light

Heaven is able to capture approximately 5x more revenue per trade than Pumpfun for tokens with a market capitalization of over $100,000, at no additional cost to users.

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TG from peacedecay:

Some people wonder how this is achieved.

In short: LP (liquidity provider) fees are an outdated AMM (automated market maker) mechanism with its roots in Ethereum’s “seed sharing”-like philosophy — “if we all contribute a little to liquidity, we can share in the wealth every time USDC is traded!”

And you might only make 0.04% per trade, or some random old-school DeFi mechanic.

In fact, there is no reason to use LP fees to handle Meme or ICM in the main pool other than to make LPs become thicker with trading volume.

I would prefer to have the LPs thicken algorithmically as the price goes up so that we know it will scale well.

The result? We charge 5x more than Pump, feeding into the flywheel effect, while at no additional cost to the user.

No other Launchpad can do this because they are essentially paying Meteora and Raydium 0.3% fees to process transactions.

And we are Meteora and Raydium.

This is why we remain so profitable even with low trading volumes and without charging extra fees from our users.

In the case of market capitalization exceeding $100,000:

On the Pumpfun platform, users pay a fee of approximately 0.30% for each exchange:

• 0.2% to LP (liquidity providers)
• 0.05% to Pump
• 0.05% to creators

On the Heaven platform, users pay a fee of 0.25% to 0.5% per exchange, depending on whether it’s a community or creator coin. 100% of these fees goes back into the $LIGHT flywheel (or the flywheel of related tokens).

What are the results?

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Above: Trading volume

Below: Income

Heaven's trading volume is lower than Bonk's, but its revenue is 10 times that of Bonk, while having the same thick liquidity pool (LP) and no additional costs passed on to users.

That’s the difference between launching a Raydium wrapper in 3 days and building an AMM (Automated Market Maker) from scratch in 6-7 months and then launching a wrapper on top of it.

Full tech stack, full ownership, 100% of revenue goes back to $LIGHT.

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Heaven also has the ability to resist MEV (maximum extractable value) and sniper transactions!

Flywheel Effect

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Within approximately 3 days of going online, Heaven had destroyed $1.2 million worth of $LIGHT through the flywheel mechanism, accounting for approximately 3.6% of the circulating supply.

Next, let’s delve deeper into its token economics model.

Token Economics

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Total supply cap: 1 billion

• Genesis ICO (50%) : used for the public issuance of Heaven during the Genesis phase .
• Team (20%) : Allocated to Heaven's founders and team members.
• Community (10%) : Used for Heaven’s incubator program and community rewards.
• Investors (5%) : Allocated to investors and advisors.
• Liquidity (5%) : Used to fund Heaven’s initial DEX (decentralized exchange) liquidity and future CEX (centralized exchange) liquidity.
• Foundation (10%) : Supports the ongoing operations of the Heaven Labs Foundation (including salaries, audits, listing, etc.). Foundation expenditures will be publicly disclosed on a quarterly basis.

• Genesis ICO (50%) : Fully released in advance, no lock-up.
• Team (20%) : Linear release over two years ( gradually unlocked ).
• Community (10%) : Two-year linear release ( gradually unlocked ).
• Investors (5%) : Two-year linear release, including:
• 2.5% is allocated for release via the Colosseum mechanism .
• 1.7% is allocated to Strategy Pool 1 .
• 0.3% is manually allocated by the team .
• 0.1% is allocated to strategy pool 2 .
• Liquidity (5%) : 2.5% is initially unlocked, and the remaining 2.5% is locked until it is needed for listing on a CEX (centralized exchange) ( gradually unlocked ).
• Foundation (10%) : linear release over two years ( gradual unlocking ).

This means that the initial circulating supply is approximately 55%, which is unlocked linearly over time. At the current revenue rate, these unlocks are effectively absorbed by the flywheel effect.

Starseed

Starseed is Heaven's ecosystem initiative, similar to Pumpfun's Glass Full Foundation.

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Starseed will prioritize supporting and promoting outstanding projects on Heaven, including ICM, meme tokens, and various token types. With Starseed's official launch tomorrow, more updates will be rolled out. This incentive program is expected to further drive interest in Heaven and enhance the vitality of projects within its ecosystem.

Valuation differences

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Heaven's current daily revenue is approximately 25% of Pumpfun's, yet its valuation is 35 times smaller (as of this writing, Pumpfun is valued at $3.5 billion, Heaven at $100 million).

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This makes $LIGHT an extremely attractive trading option, as its buyback efficiency is almost three times that of Pump. Of course, all of this depends on whether Heaven can maintain this level of market interest and revenue. As we all know, competition among Launchpads is very fierce.

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Many people sold out after losing money in the ICO, ignored Heaven due to its launch issues, or even gloated over its failure. However, there are still a large number of potential buyers who are closely monitoring its ecosystem and price trends.

Narrative

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Why is Heaven's narrative so different from other Launchpads? Is it really because of the NGU (Number Go Up) technology? I think it's only part of the reason.

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Even though Peace is an anonymous founder, I think he is a great storyteller and marketer who can execute things on the ground.

Just one article on Platform X led Crypto Twitter (CT) to raise $27 million for him, which fully demonstrates the following two points:

1. There is a strong demand and interest in products like Heaven.
2. Peace’s excellent storytelling skills.

I remember reading the entire article a month ago and thinking to myself, “Oh my god, I have to get involved.”

Peace has successfully shaped Heaven’s narrative before the product even launched. Now, everyone holding $LIGHT feels like they’re all on the same page.

The reason I say this is because Pump also has a 100% revenue flywheel, but why do people feel so differently about the narratives of Heaven and Pump?

“Because Pumpfun has been milking value and so on.”

That's right.

When early holders are well-rewarded, you will be able to build a stronger base of users and holders based on high-quality products (such as Hyperliquid, Axiom, etc.). Retention and support for the product will also be more solid.

Pump did not reward early holders nor did it airdrop to early users of the platform. Although Pump has regained dominant market share, it is clear that most participants still prefer a platform with less value extraction, especially after the rebellion of Bonkfun.

The best marketing is a green candlestick (rising price).

Don't overthink it.

Balance Summary

advantage:

• 100% Income Flywheel Mechanism
• Efficient and superior fee model (control of the entire ecosystem stack)
• Valuation remains low at just $70 million
• Crowdfunding of $27 million, supported by Colosseum (Solana)
• Reflexivity (price increase -> more interest -> more activity ->)
• Positive narrative and market sentiment (holders feel like they are in the same camp)
• Peace has delivered on its promises so far, while also demonstrating excellent marketing capabilities.
• There is huge room for future growth, especially driven by catalysts like Starseed, IPOs, and more incentive programs.
• Only need to capture a portion of the market share to re-price, no need to surpass Pumpfun (surpassing is just a bonus)
• ICM Launchpad's Positioning (Attract, Not Chase)

shortcoming:

• Pump has a larger capital reserve.
• Speculative capital in the trenches (easy come, easy go) requires continued market interest and income.
• Liquidity is limited in its current state.
• Soleth's performance is weak, with no signs of improvement in the short term.
• If Peace abuses his power or becomes too arrogant, it could lead to a negative image.

Overall, I do think $LIGHT has a lot of room to grow, especially since it started as a dark horse. I see it as a surprise winner, rising suddenly and catching everyone off guard. However, it needs time to prove itself and solidify its position in the Launchpad competition. We all know how quickly the market can change, from Pumpfun's loss of dominance, to Bonkfun's rise and fall, to Bags' short-lived success. Overall, I think the market is large enough to accommodate both Heaven and Pump.

I believe Peace will continue to deliver on its promise and shape the narrative, positioning Heaven as an outlier in the current toxic environment of the trenches . May Heaven bring light and lead the trenches to a better place.

Heaven, has issued a grand invitation to take back control of the crypto industry!

May the light come.

Hope you enjoyed this article,

pay tribute!