Apple faces $2.7 billion lawsuit ahead of new product launch, allegedly abusing app tracking rules to suppress third parties

Odaily News - Apple is facing a class action lawsuit totaling £2 billion (approximately $2.7 billion) ahead of its new product launch. The lawsuit, filed on behalf of app developers, accuses Apple of abusing its dominant market position by imposing stricter restrictions on third-party developers through its App Tracking Transparency (ATT) rules, thereby creating a competitive advantage for its own advertising business.

It is reported that Apple introduced the ATT feature in 2021, allowing users to decide whether to authorize apps to track their activity across other companies' apps and websites. The plaintiffs argue that Apple imposes stricter requirements on third-party apps than on its own services, causing significant losses for businesses that rely on Apple's platform. (Reuters)