X Governance Creator Revenue Share Program: Nearly 4,000 Accounts Removed, Over $1 Million in Revenue to Be Returned to Original Creators

Odaily Planet Daily News: X platform product lead Nikita Bier announced that the platform is upgrading the anti-cheat mechanism of its Creator Revenue Share Program, targeting engagement baiting and content plagiarism.

Bier stated that if an account posts "engagement baiting" content multiple times—such as "reply to me and I'll follow everyone" or similar actions to solicit engagement—cumulatively three times or more, it will be removed from the creator revenue share program and referred to the policy team for further action, including the risk of account suspension. Currently, X has identified such behaviors through the Grok AI system, and nearly 4,000 accounts have been removed from the revenue program today.

Additionally, X's updated content identification model can detect duplicate content three times more efficiently than before. The platform stated that merely adding watermarks, intros, or making simple modifications will not qualify for revenue. The related commercial display revenue will be returned to the original content poster. This mechanism also applies to copying popular text posts, such as high-engagement content like "Twitter is the smoking area of the internet."

According to Nikita Bier, during this detection cycle, X found approximately 1.5 million instances of stolen content. For accounts that repeatedly or deliberately attempt to evade detection, the platform will revoke their creator revenue eligibility.

X stated that through these governance measures, it is expected that over $1 million in revenue will be redistributed to original content creators, aiming to improve the quality of the platform's content ecosystem.